The Magic of Character Progression and Customer Progression

Character Progression

I’ve learnt as a dungeon master how important it is to tailor to individual players in order to advance their characters. Each player has particular needs and a different background, so it’s my role to create opportunities and challenges that will help them develop their weaknesses and achieve their goals.

For example, if a mage wants to learn a new spell, I might add something to a campaign that brings them to an ancient library where they can discover the knowledge they need to succeed.

Spells are the source of a mage’s power in the Dungeons & Dragons universe. A caster might not be capable of conquering the obstacles in front of them without learning new things. So as a DM, it’s my job to create opportunities for the players to learn new abilities and develop their characters.

This is what we call Character Progression.

Just as a mage must study and practice their spells to master new things, a Marketeer must study their audience and hone their messaging to achieve the best results.

Customer Progression

Comparably, in marketing and design, it’s essential to understand your audience and tailor your approach to meet their needs. By creating content that speaks directly to your target demographic, you can create a powerful connection that motivates them to take action.

For example, if I’m designing a website for a specific target market, I might focus on visual elements and language that resonates with their interests and preferences. Just as a mage must study and practice their spells to master new things, a Marketeer must study their audience and hone their messaging to achieve the best results.

Let’s call that Customer Progression.

Final thoughts

Whether you’re a Dungeon Master or a Marketeer, understand your audience and tailor your approach to their needs. Think like a mage: study, practice, and craft experiences that empower your audience to achieve their goals.

I might be ‘nerding out’ a bit here, but hear me out: It’s like I’ve built a spellbook of marketing knowledge, thanks to my hobby and my job. Who knew that building campaigns for my players would be so similar to crafting marketing campaigns targeted at customers?

So, the next time someone tells me I’m just playing games all day (on weekends, of course), I’ll just tell them I’m working on my marketing skills.