D20 Blog
B2B storytelling and insight: Navigating the complex and reflecting on the epic aspects of digital marketing, branding and strategies
B2B Storytelling: What's Your Customer's Dragon, and How Can You Slay It?
Picture this: You've spent ages building the most jaw-dropping, fancy theatre. You've got a script that's so good, it gives you goosebumps just reading it. But wait, you've forgotten the main actor? Oops! Well, that's exactly what it feels like when we push our products without putting our customer centre stage. Because, hey, who's the hero of this show anyway?
B2B Direct Marketing: Not Quite a Love Story, Not Quite the Hunger Games
In business-to-business (B2B) marketing, it sometimes feels like we're caught between the drama of The Hunger Games and the intrigue of a classic rom-com like Love Actually. Just swap out the love triangles and dystopian struggles with marketing strategies and data analysis. But when is direct marketing a blessing, and when is it a booby trap?
The Rise of the Machines: the Good, the Bad, and the Complicated of AI
Welcome, fellow strategists. If you've ever found yourself caught in a late-night binge of 'The Terminator' or 'Ex Machina', you might have pondered the role of artificial intelligence in our world. Is it the harbinger of a dystopian future, or the key to unlocking unprecedented efficiency and insight? Well, before we start scanning the skies for Skynet's drones, let's bring the conversation back to terra firma, specifically to the realm of B2B marketing.
Potion Masters of B2B: Brewing Data-Driven Strategies with Design Thinking
The digital era has brought about significant changes in B2B strategy practices at an unprecedented rate. Emerging technological tools combined with evolving customer expectations have altered the industry's landscape drastically - posing unique challenges for modern-day B2B marketers who must navigate this complexity while driving meaningful engagement.
Beyond the Cover: A Guide to Crafting an Engaging B2B Brand Identity
In the glamorous world of B2B marketing, we’ve grown accustomed to playing the hero, swooping in to save the day for our customers. But hold your capes and adjust your masks, dear marketers, because it’s time for a plot twist! Instead of hogging the limelight, we must now embrace our inner Yoda, Gandalf, or Dumbledore, and let our customers take center stage as the heroes of their own journeys.
Bring your Customer Journey to Life: Becoming the B2B Mentor to your Hero Customer
In the glamorous world of B2B marketing, we’ve grown accustomed to playing the hero, swooping in to save the day for our customers. But hold your capes and adjust your masks, dear marketers, because it’s time for a plot twist! Instead of hogging the limelight, we must now embrace our inner Yoda, Gandalf, or Dumbledore, and let our customers take center stage as the heroes of their own journeys.
Roll the Dice on User-Generated Content: How Dungeons & Dragons Can Inspire Your Campaigns
In the world of Dungeons & Dragons, every epic adventure is driven by the power of collaborative storytelling. Each player contributes to a shared narrative, weaving their characters’ actions and experiences into a captivating tale. Digital marketers can take a page from the D&D playbook and apply the principles of user-generated content (UGC) to elevate their brand to legendary status. Here’s how:
D20
Welcome to D20, a beacon in the maze of digital storytelling for B2B and SaaS. Here, complexity gets a makeover and emerges as crystal-clear narratives, leaving no room for the jargon-jungle.
D20 is where fairy tales meet algorithms. Through a blend of social media strategies, website enhancements, and branding insights, this platform serves as a guide, transforming the digital narrative labyrinth into a walk in the park. So, dive in, explore, and let the power of effective storytelling propel your business to new digital heights.